I don’t see that users are necessarily trying to change anyone’s behavior … even their own. A lot times users simply want pain to stop so they can continue with the same behavior. The end of pain, in my view, is a valid outcome for users, but not a behavioral one. To limit outcomes to behavior change is to miss out on a whole world of “potential changes in conditions that bring value,” changes which the uninitiated might very well consider to be outcomes. In other words, taking away non-behavioral changes from the definition of outcome is taking away too much.